Advertising shots; website images; catalogue work, or e-commerce shots – I love to uncover my creative genius to fulfil the vision or theme. To me commercial photography is all about positioning a client’s brand, product or service in the minds of a target audience. I like to think outside the box to ensure that the images I produce are both impressive and attractive. In essence, commercial photographs need to be polished and clean which inevitably requires use of my retouching skills to create the ultimate campaign photos. I have studied art - especially shapes, shades and structure and I understand how different products shapes work and interact with light. There is no denying that we live in a media dominated world in which global brands and advertising campaigns now recognise the growing desire for authenticity and creativity.